BROWN'S ARLINGTON HONDA

Gordon Riddle is the current manager of Brown's Honda, and the subject of our feature interview. Mr. Riddle explained to Virginia Tech students that the owner of Brown’s Arlington Honda started at Brown’s Pontiac on Columbia Pike back in the 1970’s.  He purchased the building that is now Brown’s Honda in 1976 from an old Lincoln Mercury dealer. It was run as a Lincoln Mercury dealership until 1981 when the owner came to an agreement with Honda and moved the Lincoln Mercury dealership to Fairfax.  The owner now owns 16 dealerships and this was the second dealership that he opened.  He kept the name “Brown’s Honda” because it was familiar and easy.

 

Brown’s Honda opened on Lee Highway because the building was there and the zoning was set up for a dealership.  The building that exists today only 10 years old. The current manager, Mr. Riddle, thinks that the location on Lee Highway is great because anyone who lives in Arlington that works in DC can easily drop their car off and they will run a shuttle to the metro for their customers. Mr. Riddle also shared that they have maintained the longest standing customers of any Brown’s dealership.  They have approximately 80 to 100 customers per day.

 

The car dealership is proud of how long its employees have worked at the business.  There is usually a lot of turnover in car dealerships, but Brown’s manages to retain their employee much longer than other Honda dealers do.  The business employs 105 people! Brown’s has tried to be an inclusive member of the local business community by offering a map of local businesses for people getting their car serviced to go get their nails done or to go get some coffee.  Mr. Riddle noted that creating that document was a collaborative effort with the Cherrydale Business Alliance, which continues to foster collaboration between business owners in the area.

Brown's Arlington Honda

3920 Lee Highway Arlington, VA 22207

(703) 522-8808

www.arlingtonhonda.com

We were almost a fire department - Gordon Riddle interview
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"We're not always a welcome guest, because we do bring a lot of traffic... but that was a challenge [in securing this location]..." 

Gordon Riddle, Brown's Honda Manager

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Community - Gordon Riddle interview
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"Just the fact that we could grow together... customers are doing well, the people who live in the area are doing well." "They find value in what we do."

Gordon Riddle, Brown's Honda Manager

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Photo credits: (left to right)

1) Business exterior from Google Maps street view; 2) Vehicle detail by Brown's Arlington Honda;

3) Business sign from Bing Maps street view; 4) Service Repair by Brown's Arlington Honda

5) Business location, Bing Maps aerial view; 6) Angel Tree Donations (group photo) by business

    Brown's Honda team, by Brown's Honda

Full Interview on Arlington’s WERA 96.7 

(minute 15:58)

Created 2017 by Virginia Tech UAP in the NCR

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